Rebranding Stroke Recovery in Canada

0 Posted by - October 22, 2013 - Health, Portfolio, Research, Web

Stroke is a huge public health issue in Canada and a leading cause of adult long-term disability. An estimated 315,000 Canadians are living with the after-effects of stroke.

The Heart and Stroke Foundation (HSF) and six of Canada’s leading stroke research centres have gathered under a new name and bigger mandate.

The Centre is now known as the HSF Canadian Partnership for Stroke Recovery to reflect its new partners and new national scope. banners_CPSR

We are the leading research partnership in the world dedicated solely to stroke recovery. Further collaboration through the HSF Canadian Partnership for Stroke Recovery will enable us to dramatically reduce the impact of stroke. – Dr. Dale Corbett, University of Ottawa Professor, CEO and Scientific Director of HSF Canadian Partnership for Stroke Recovery

EarthLore developed the new identity and brand. Not to mention print ads, posters, exhibit banners, web site, Facebook posts, cover photos, email assets … and so on.

Headquartered at the University of Ottawa, the HSF Canadian Partnership for Stroke Recovery comprises the original partners — the Heart and Stroke Foundation, Sunnybrook Research Institute, Baycrest, the Ottawa Hospital Research Institute, University of Ottawa and Memorial University of Newfoundland — as well as new partner, Toronto Rehab.

Launch of new site

Launch of the new site

 This was very much a deconstruction and rebuilding effort, to create a new and vigorous identity, visually expressive and representative of Stroke Recovery’s new mandate and energy. I think we accomplished that. This is what our client wanted. – Sid Lee, EarthLore’s Creative Director. 

In addition to the partner institutions, the HSF Canadian Partnership for Stroke Recovery now involves researchers from the University of British Columbia, University of Victoria, University of Calgary, University of Toronto, University of Waterloo, Université de Montréal, McGill University, Dalhousie University as well as researchers from the U.S. and Europe.

 This unique and collaborative partnership addresses an urgent need to advance research into finding new and better ways to help people recover from stroke,” says David Sculthorpe, CEO of the Heart and Stroke Foundation of Canada.

An integrated Social Media Strategy also accompanied the launch of the new brand generating an impressive 1200+ followers on Twitter and 260 Facebook Likes in the first 24 hours after activation!

Integrated Social Media Campaign coincided with national launch of website.

A quick note to tell you about the incredible success of our re-launch and our new branding was really well received. Everyone said they loved our new logo. The banner-stands at the booth were beautiful and really reflected the messages we were delivering. The new website and social media came together beautifully — and we have already gained almost 100 more followers on Facebook in less than a week. – Cathy Campbell HSF Canadian Partnership for Stroke Recovery Director of Communications

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