March 8, 2006 – EarthLore Communications, awarded prime contractor status with Transport Canada to develop a new branding campaign in support of its National flagship ECO Transport initiative.

The ECO Transport Strategy is part of the Government of Canada’s ambitious and realistic agenda to protect our environment, the health of Canadians and to further our economic prosperity.

Unveiled in Ottawa by the Honourable Lawrence Cannon, Minister of Transport, Infrastructure and Communities, this initiative is aimed at improving the quality of life for all Canadians and the environment.

"The ECO Transport Strategy is part of this government's ambitious and realistic agenda to protect our environment and the health of Canadians, as well as to promote economic growth," said Minister Cannon. "This strategy demonstrates that Canada's New Government understands the importance of addressing climate change."

Earthlore, as part of an integrated communications strategy, has developed a number of marketing collateral pieces to brand this prestigious, national campaign.

Click to see samples of the ECO Transport identity
Click to see samples of the ECO Transport Exhibit Display

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