November 1, 2005 – After more than 10 years the staff of Canadian Medical Association Journal has launched a new look for their publication.

Working in coordination with CMAJ staff EarthLore Communications was retained to overhaul the magazine’s look and feel and create a publication design that will enhance and invigorate Canada’s leading and the worlds 5 ranked medical journal for its growing national and international readership.

The journal staff under the leadership of its editor Dr. John Hoey wanted to optimize readability, especially for physicians who “typically don’t have much time at their disposal”; to help readers navigate through the Journal content, and to assist readers extract complex and useful information with relative ease.

To meet this significant design challenge Sid Lee, EarthLore’s Creative Director and Barbara Barkley, Design Manager began by overhauling the page grid, the type face, chart, tables and graph design, to produce an aesthetically pleasing publication. Key introduction pages, such as the table of contents and content specific departments were rebuilt—in keeping with the need to encourage quick navigation of content and enhance the visual appeal of the page. The cover was modified to emphasize the importance of the magazines content and its unique professional persona and style.

EarthLore staff will be working with CMAJ production staff over the next several months building on this successful design launch.

Click to see samples

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