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Women’s History Month 2006 “Aboriginal Women—The Journey Forward” EarthLore was approached by Status of Women Canada (SWC), a federal government agency, to design a compelling, culturally sensitive poster and brochure for this year’s “Women’s History Month”. SWC’s focuses its initiatives in three areas: improving women's economic autonomy and well-being, eliminating systemic violence against women and children, and advancing women's human rights. With this year’s theme, “Aboriginal Women: The Journey Forward” the objective was to make Canadians aware of Aboriginal women’s contributions to Canada, their communities and to their families. SWC felt it was important that an Aboriginal owned design firm be engaged in this project. With the challenge of tight timelines and a concept that had to be appealing to First Nations, Métis and Inuit women EarthLore felt an illustrative approach would be the most effective. We also felt we should use classic identifiers for each group, as they hold history and are also a very personal expression of the individual, maintaining an identity of the culture, which are continually changing with each generation, are uniquely done by women and are also easily identifiable by every audience member, not just Aboriginal groups. The idea behind "The Journey Forward" is rooted in the history and traditions of First Nations and Inuit people, resourceful, respectful to their communities, the environment, and has evolved into a mainstream cultural conciousness. “It was a pleasure to work with such a professional team who was very receptive to our requests and ideas, and most attentive to details throughout the production of the material. I believe you have captured, through your inspired design, the spirit of what we wanted to convey.” Says, Claire Rochon, Governance and Communications Directorate Status of Women Canada.
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